While some countries have already condemned the sale of thermal cars for the horizon 2030 or even 2028, the promotion of these vehicles could soon be prohibited. It is indeed one of the 146 measures of the Climate Convention adopted by the President of the Republic.
No more advertising for polluting objects! This is the starting point which led to a possible ban on advertising thermal cars. A first step has already been taken in this direction since the Mobility Orientation Law (LOM) already provides for a framework for advertising spots on thermal cars to encourage the choice of a more virtuous vehicle, or even “zero emissions”.
In short, it boiled down to adding a message promoting greener solutions. A sort of little message that could discourage the most impressionable from buying a 100% thermal model. This is ultimately the same kind of message already present on food and alcohol ads. It is a little like the voice of the little angel that would remind consumers of reality.
Until the ban?
This law which would come to prohibit “In an efficient and effective way the advertising of the products emitting the most greenhouse gases, on all advertising media”, is one of the 71 legislative proposals retained by the Executive but which have not yet entered into force. It is good to note that if this law were to be entered in the Official Journal, the automotive sector would not be the only one concerned, but certainly the most impacted.
According to the texts still under construction, the law will therefore prohibit advertising which encourages the use of fossil fuels. 100% thermal cars are one of them, but not electric and plug-in hybrid models. The first reading of this bill is scheduled for March 2021 in the National Assembly, so as much to say that these new rules could well come into force very quickly.