Will German premium manufacturers soon have to bow to Tesla?
Tesla never stops growing. The risks of bankruptcy now seem far away and the American manufacturer has just opened a new factory in China (another large factory is currently under construction in Germany). The brand’s production numbers are increasing dramatically every year, and that growth is expected to continue in the years to come (with new consumer models).
In the United States in any case, Tesla is starting to get seriously closer to premium references. With 200,561 vehicles sold in 2020 in the country, the electric brand is indeed ahead of Audi, which has sold just over 183,000 cars. It now has Mercedes in its sights, which sold 265,600 cars over the same period (excluding Sprinter and Metris utilities). Lexus (271,000 cars) and BMW (287,000 cars) dominate the American premium market.
Still far in the world
In the world, however, Tesla still has a way to go before beating the Germans: Tesla delivered 499,550 cars in 2020 in total, while BMW and Mercedes sold more than two million.