For Jaguar Land Rover, the electric revolution will involve downsizing.
The Jaguar Land Rover group, owned by the Indian Tata, has just announced a major plan that initiates the electric revolution of the two brands. In this plan, Thierry Bolloré, CEO of JLR, announced that he wanted lower the costs and become “more agile”, to achieve a double-digit operating margin.
It’s now official, this cost reduction will go through the loss of 2,000 jobs worldwide. A wave of job cuts that should not affect the factories themselves, according to management. But the latter does not specify either which jobs would be affected, or in which countries.
2.8 billion per year for electricity
As a reminder, the big plan “JLR Reimagine” foresees investments of 2.5 billion pounds (2.8 billion euros) per year, to initiate this transformation. Jaguar will be a 100% electric brand from 2025, while luxury SUV specialist Land Rover will receive electric versions for each of its models, versions which should represent around 60% of the brand’s sales in 2030.
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