The government wants to go further than the text of the Citizens’ Convention.
“Polluting cars will not escape it,” warns Barbara Pompili, Minister of Ecological Transition, interviewed by France Inter. “In the long term, there will be no more advertising for all polluting products. (…) It is not a threat, it is a question of consistency”.
The framework is therefore set. While the “climate” bill, inspired by the proposals of the Citizen’s Climate Convention, currently being examined by the government, only provides for banning advertising on fossil fuels, the minister wants to go further. “Today, there are products that contribute to global warming. In the name of what, in the name of what consistency, we should advertise for that?” She asks.
What is a “polluting product”?
According to Barbara Pompili, several options are possible, ranging from self-censorship of manufacturers, who themselves decide not to advertise their most polluting cars, to a total ban, including the “carbon score”, a charter which makes it possible to represent an assessment of the CO2 emissions linked to the products.
But it would still be necessary to define a “polluting product”. Meat, whose production already represented in 2005 nearly 15% of greenhouse gas emissions greenhouse in the world, will it also be deprived of advertising? What about airlines, or travel agencies? Will manufacturers have the right to advertise their electric cars? A tire or brakes, which emit a lot of fine particles, are they polluting products?
Many questions remain to be asked around an eminently political subject, and above all subject to an important announcement effect. But for the government, the objective is clear: to see the advertisements of car manufacturers disappear.
Source: France Info
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