The German group Daimler has announced its desire to restructure its activities, renaming itself “Mercedes-Benz” and separating its heavy-duty branch, which will become independent.
The German group Daimler wants to restructure its activities. This decision was first of all born of the desire to give “total autonomy” to its heavyweight division Daimler Truck, the world’s largest manufacturer of trucks and buses, to prepare for listing on the Frankfurt Stock Exchange by the end of the year. This new entity will therefore have a new management structure separate from the automotive activities.
Daimler: the group will now be called “Mercedes-Benz”
As a result, Daimler will focus on its cars, vans, utilities and mobility services, adopting a “new” name: Mercedes-Benz, that of its famous premium brand.
“This is a historic moment for Daimler and the start of a profound reorganization of the company. Mercedes-Benz Cars & Vans and Daimler Trucks & Buses are different companies with specific customers, technological paths and capital needs . “, commented Ola Källenius, boss of the Stuttgart firm.
Daimler’s new organization must be approved by its shareholders at an extraordinary general meeting scheduled for the third quarter of 2021. The name change of the new Mercedes-Benz entity will take place after the IPO of Daimler Truck, which will now have The objective is to increase its profitability while continuing to develop zero emission technologies for trucks and buses.
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